Product Description
How do get you the media to come you? How do you get them to recognize you as a news source someone they can call when they need your expertise on their story? You want to appear as the authority in your field and a good source of continuing news content for them.
For example, if you're teaching fitness online and there's a new study that says doing naked jumping jacks burns twice as many calories as doing them with your clothes on, you want the media to contact you for a quote or to answer a few questions.
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